20 July 2007

The WebTone on a napkin

Someone challenged me to frame a "napkin pitch" for the WebTone. Sounds
like a good idea for a blog post, to me.

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Fact: Soon every phone in your customer's office and every mobile device they have in the field will be on an IP network.
Fact: Soon every computer your customer uses will be able to receive and send IP-based phone calls.

Question: When that day arrives, who will be the phone company that delivers these calls to your customer?
Answer: With the power of the WebTone, you could deliver your customer's phone services integrated with your business applications. Providing converged data and phone services together would open new avenues to expand your offering and to improve efficiency and customer service.

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Mobile phones are already doing much more than delivering calls; they deliver voice, web, email, and video. Millions of people are using their browser to talk on the phone. The WebTone goes one step further to deliver converged voice and data services with vertical-specific applications.

The phone companies are already delivering content, and they'll continue to get better at it. Smart money is on delivering converged applications that accomplish key business processes.

In the future, the "phone company" delivering the call will be the player that delivers the phone call with a customer screen pop showing a history of recent interactions. The phone company will integrate field service activities on hand-held browser devices with back-end systems and with automated follow up phone surveys.

With the WebTone, these new vertical phone companies will deliver much more value to the business than just a phone call.